Purpose Frame

The Purpose Frame provides a way to satisfy the purpose of a person’s request without necessarily giving them what they actually ask for. Below is a demonstration on how to apply the Purpose Frame using  two imaginary individuals – Tom and Jerry. For our example, Jerry will be using the purpose frame to address a request made by Tom. […]

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Evidence Frame

This style of framing is designed to determine a person’s “Evidence Procedures” — the observable evidence that a person uses to define whether or not a goal has been successfully achieved. This is obtained from sensory specific language that describes what will be seen, heard and felt when the desired outcome is achieved. By asking […]

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Agreement Frame

The Agreement Frame is a strategy to redirect a person’s argumentative energy rather than attempting to overcome it. The Agreement Frame is one of the best methods to reduce resistance or contention when communicating with people, especially during negotiations. It also works well to neutralize bully-like criticism. In a business or professional context, the agreement frame takes one […]

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Relevancy Frame

The Relevancy Frame (also known as a Relevancy Challenge) is specifically intended to help keep communication flowing in a desired direction. You can keep a person focused on a preferred topic by asking questions about how their comment, statement or question is relevant to the current goal of the meeting or interaction. Some examples of […]

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Frames

Frames provide ways to establish constraints around particular situations, ideas, discussions or behaviors.  Frames can be used to identify the context of a topic in a conversation.  Frames help influence how events can be interpreted or perceived by a person. From an NLP perspective, Framing is a very important part of the communication process. Setting […]

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Incongruence

Incongruence is the state of having reservations or not being totally committed to a behavior or outcome. This internal conflict can be expressed externally in the person’s demeanor and behavior, usually in a negative way.

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Identity

Identity is our sense of who we are. Our sense of identity organizes our beliefs, capabilities, and behaviors into a single system.

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Hierarchy

An organization of things or ideas where the more important ideas are given a ranking based upon their importance.

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Gestalt

Gestalt is a collection of memories, where the memories are linked together or grouped together around a certain subject.

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