Fallacies are defined as false ideas or beliefs that are based on unsound arguments. The ability to identify logical fallacies in the arguments of others, and to avoid them in one’s own arguments, is both valuable and increasingly rare. Fallacious reasoning keeps us from knowing the truth, and the inability to think critically makes us […]
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Appeal to fear
An appeal to fear (also called argumentum ad metum or argumentum in terrorem) is a fallacy in which a person attempts to create support for an idea by using deception and propaganda in attempts to increase fear and prejudice toward a competitor. The appeal to fear is common in marketing and politics.
Appeal to consequences
Appeal to consequences, also known as argumentum ad consequentiam (Latin for “argument to the consequences”), is an argument that concludes a hypothesis (typically a belief) to be either true or false based on whether the premise leads to desirable or undesirable consequences. This is based on an appeal to emotion and is a type of […]
Peak-End rule
The Peak-End rule is a theory that describes how humans hedonically evaluate past experiences. This heuristic process leads people to judge an experience by its most intense point and its end, as opposed to the total sum or average of every moment of the experience. It occurs regardless of whether a ‘peak’ is pleasant or […]
Emotions and memory
Emotion can have a powerful impact on memory. Numerous studies have shown that the most vivid autobiographical memories tend to be of emotional events, which are likely to be recalled more often and with more clarity and detail than neutral events. The activity of emotionally enhanced memory retention can be linked to human evolution; during […]
Valence effect
The valence effect of prediction is the tendency for people to simply overestimate the likelihood of good things happening rather than bad things. Valence refers to the positive or negative emotional charge some entity possesses. This finding has been corroborated by dozens of studies. In one straightforward experiment, all other things being equal, participants assigned […]
Wishful thinking
Wishful thinking is the formation of beliefs and making decisions according to what might be pleasing to imagine instead of by appealing to evidence, rationality, or reality. It is a product of resolving conflicts between belief and desire. Studies have consistently shown that holding all else equal, subjects will predict positive outcomes to be more likely […]
Not invented here (NIH)
Not invented here (NIH) is the philosophy of social, corporate, or institutional cultures that avoid using or buying already existing products, research, standards, or knowledge because of their external origins and costs. The reasons for not wanting to use the work of others are varied, but can include fear through lack of understanding, an unwillingness […]
Full text on net bias (FUTON)
FUTON (an acronym for full text on net) bias is a tendency of scholars to cite academic journals with open access—that is, journals that make their full text available on the Internet without charge—in their own writing as compared with toll access publications. Scholars can more easily discover and access articles that have their full […]
Media bias
Media bias is the bias or perceived bias of journalists and news producers within the mass media in the selection of events and stories that are reported and how they are covered. The term “media bias” implies a pervasive or widespread bias contravening the standards of journalism, rather than the perspective of an individual journalist […]