Attribution bias

In psychology, an attribution bias or attributional bias is a cognitive bias that refers to the systematic errors made when people evaluate and/or try to find reasons for their own and others’ behaviors. People constantly make attributions regarding the cause of their own and others’ behaviors; however, attributions do not always accurately mirror reality. Rather than […]

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Groupthink

Groupthink is a psychological phenomenon that occurs within a group of people, in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome. Group members try to minimize conflict and reach a consensus decision without critical evaluation of alternative viewpoints, by actively suppressing dissenting viewpoints, and by […]

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Magical thinking

Magical thinking is the attributing of causal relationships between actions and events where scientific consensus says that there are none. In religion, folk religion, and superstition beliefs, the correlation posited is often between religious ritual, prayer, sacrifice, or the observance of a taboo, and an expected benefit or recompense. In clinical psychology, magical thinking can […]

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Anchoring Effect (focalism)

Anchoring effect or focalism is a cognitive bias that describes the common human tendency to rely too heavily on the first piece of information offered (the “anchor”) when making decisions. It’s the tendency to compare and contrast only a limited set of items. It can also be known as the relativity trap. During decision making, anchoring […]

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Hyperbolic discounting

In economics, hyperbolic discounting is a time-inconsistent model of discounting. Hyperbolic discounting refers to the tendency for people to have a stronger preference for more immediate payoffs relative to later payoffs, where the tendency increases the closer to the present both payoffs are. Also known as current moment bias, present-bias, and related to Dynamic inconsistency. The discounted […]

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Projection bias

Projection bias is a problem in human thinking where one thinks that others have the same priority, attitude or belief that he or she harbors even when this is unlikely. This concept is not to be confused with psychological projection where one thinks that others have a mental state that he is unaware of having […]

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Negativity bias

Negativity bias is the psychological phenomenon by which humans have a greater recall of unpleasant memories compared with positive memories. People are seen to be much more biased to the avoidance of negative experiences. They seem to behave in ways that will help them avoid these events. With this, humans are much more likely to […]

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Status quo bias

Status quo bias is a cognitive bias; a preference for the current state of affairs. The current baseline (or status quo) is taken as a reference point, and any change from that baseline is perceived as a loss. Status quo bias should be distinguished from a rational preference for the status quo ante, as when […]

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Post-purchase rationalization

Post-purchase rationalization, also known as Buyer’s Stockholm Syndrome, is a cognitive bias whereby someone who has purchased an expensive product or service overlooks any faults or defects in order to justify their purchase. It is a special case of choice-supportive bias. Expensive purchases often involve a lot of careful research and deliberation, and many consumers […]

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In-group favoritism

In-group favoritism, sometimes known as in-group–out-group bias, in-group bias, or intergroup bias, refers to a pattern of favoring members of one’s in-group over out-group members. This can be expressed in evaluation of others, allocation of resources, and many other ways. For example, it has been shown that people will seek to make more internal (dispositional) attributions […]

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