Appeal to consequences, also known as argumentum ad consequentiam (Latin for “argument to the consequences”), is an argument that concludes a hypothesis (typically a belief) to be either true or false based on whether the premise leads to desirable or undesirable consequences. This is based on an appeal to emotion and is a type of […]
Category: Theories
Peak-End rule
The Peak-End rule is a theory that describes how humans hedonically evaluate past experiences. This heuristic process leads people to judge an experience by its most intense point and its end, as opposed to the total sum or average of every moment of the experience. It occurs regardless of whether a ‘peak’ is pleasant or […]