Negative Commands use the inability of your unconscious to comprehend language constructions that use negatives (No, Not, Don’t, etc.). For instance, if someone were to say, “Don’t think about pink elephants,” what happens? Using negative commands can be thought of as sending subliminal messages to the brain. Since the unconscious cannot process the negative, only the […]
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Presuppositions: Embedded Suggestions
Embedded Suggestions (or Embedded Commands) are commands or directives buried within a larger sentence. They can be embedded within ordinary conversation. The embedded suggestions are usually marked with a change in tonality or tempo (analogical marking). Such as by speaking louder or looking directly at the client while using a particular tone of voice. They allow […]
Presuppositions: Adverbs and Adjectives
Adverbs and Adjectives presuppose that something is going to happen. The question is how will the experience be? “What will you enjoy the most about driving the new Corvette?” “Are you excited about buying something for my birthday?” “How easily can you begin to relax in a recliner chair?” “Fortunately we have plenty of opportunity to […]
Presuppositions: Awareness
Anytime you imply that you’re aware of something, you’re actually drawing attention to that awareness. So using words such as know, aware, realized and noticed, you’re already assuming that certain things are true. Let’s use the following statements as examples: “I know that the cafe is not open today.” “Are you aware that the cafe is not open […]
Time & Timed Sequence
You can also use presupposition to utilize time or a sequence of events. For example, when I say: “You can begin to notice the lamp on the table.” Your attention is focused on whether you’re beginning to do this or not. It’s not focused on the subsequent events. What this means is that there are […]
Presuppositions: Ors
“Would you prefer a wool sweater or a cotton one?” This presupposes that the listener wants one of them. The question is which. It’s better than asking “do you want one?” of which it can be easy to answer “no!”
Presuppositions: Ordinals
Ordinals assume action will be taken — the question is — in what order, 1st, 2nd, 3rd, etc. “Do you want to wash the dishes or would you like to take out the trash first?”
Conversational Postulates
Conversational Postulates are requests for action or information masquerading as yes or no questions. It is a question which, on the face of it, requires a Yes or No answer, but which is really demanding a specific behavior. ‘Could you pass me the cream?’ is a request for action, not an inquiry about ability. ‘Do you […]
Consciousness
Consciousness is the quality or state of being aware of an external object or something within oneself. It has been defined as: sentience, awareness, subjectivity, the ability to experience or to feel, wakefulness, having a sense of selfhood, and the executive control system of the mind.
Transformational Grammar
In linguistics, a transformational grammar or transformational-generative grammar (TGG) is a generative grammar, especially of a natural language, that has been developed in the syntactic structures of phrase structure grammars (as opposed to dependency grammars). Transformational grammar is the tradition of specific transformational grammars. Much current research in transformational grammar is inspired by Chomsky’s Minimalist […]