Presuppositions: Embedded Suggestions

Embedded Suggestions (or Embedded Commands) are commands or directives buried within a larger sentence. They can be embedded within ordinary conversation. The embedded suggestions are usually marked with a change in tonality or tempo (analogical marking). Such as by speaking louder or looking directly at the client while using a particular tone of voice. They allow […]

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Presuppositions: Adverbs and Adjectives

Adverbs and Adjectives presuppose that something is going to happen. The question is how will the experience be? “What will you enjoy the most about driving the new Corvette?” “Are you excited about buying something for my birthday?” “How easily can you begin to relax in a recliner chair?” “Fortunately we have plenty of opportunity to […]

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Presuppositions: Awareness

Anytime you imply that you’re aware of something, you’re actually drawing attention to that awareness. So using words such as know, aware, realized and noticed, you’re already assuming that certain things are true. Let’s use the following statements as examples: “I know that the cafe is not open today.” “Are you aware that the cafe is not open […]

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Presuppositions: Ordinals

Ordinals assume action will be taken — the question is — in what order, 1st, 2nd, 3rd, etc. “Do you want to wash the dishes or would you like to take out the trash first?”

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Conversational Postulates

Conversational Postulates are requests for action or information masquerading as yes or no questions.  It is a question which, on the face of it, requires a Yes or No answer, but which is really demanding a specific behavior. ‘Could you pass me the cream?’ is a request for action, not an inquiry about ability. ‘Do you […]

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Transformational Grammar

In linguistics, a transformational grammar or transformational-generative grammar (TGG) is a generative grammar, especially of a natural language, that has been developed in the syntactic structures of phrase structure grammars (as opposed to dependency grammars). Transformational grammar is the tradition of specific transformational grammars. Much current research in transformational grammar is inspired by Chomsky’s Minimalist […]

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Linguistics

Linguistics is the scientific study of language. There are broadly three aspects to the study, which include language form, language meaning, and language in context.  Language can be understood as an interplay of sound and meaning. The discipline that studies linguistic sound is termed as phonetics, which is concerned with the actual properties of speech sounds and non-speech […]

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Cause & Effect

Cause & Effect implies that one thing leads to or causes another; that there is sequence of cause and effect and a flow in time. It includes phrases such as: “If …, then …; As you …., then you …; Because … then …” “If you can hear my voice, then you can learn many […]

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Utilization

Utilization is a technique or approach where a person’s specific pattern of behavior is paced or matched in order to influence the person’s response. Utilization takes advantage of everything in the listeners experience (both internal and external environments) to support the intention of the speaker. Employee says: “I don’t understand.” Response: “That’s right…you don’t understand, yet, because […]

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Complex Equivalence

Complex Equivalence is where a Milton Model suggestion is given that one thing is the same as or equivalent to some other thing. It isn’t that one thing causes another, but the implication that because one thing is true the other thing must be true.  Occurs when two ideas are connected together that do not […]

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