Anticipation Builders

You may have noticed that you tend to want something more if someone tells you that you can’t do it or have it.

It’s a bit like when you was a child, and it was a few weeks before your birthday. You would have all these presents wrapped up but you wasn’t allowed to touch them until your birthday.

The anticipation builds up gradually day by day, and with each passing day, you would get more and more excited. Why do these feelings occur?

It’s because it cannot be gratified straight away.

So in terms of covert hypnosis, the general principle is that whenever you frustrate a response by a little bit, it will want to strengthen.

Words such as:

  • Gradually
  • Eventually
  • Within time
  • Over time
  • Sooner or later
  • Finally

These are all anticipation builders and serve to hold back someone’s response.

It’s kind of like when two boxers are in the corner, waiting for the first bell. They cannot wait to hear it and release all their energy at each other. Then when that first bell finally rings, all that built-up anticipation leading up to the fight is released.

Action accelerators and anticipation builders both go hand in hand, and when used together, they create a very powerful effect. x

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