Negative Commands use the inability of your unconscious to comprehend language constructions that use negatives (No, Not, Don’t, etc.). For instance, if someone were to say, “Don’t think about pink elephants,” what happens? Using negative commands can be thought of as sending subliminal messages to the brain. Since the unconscious cannot process the negative, only the positive message registers.

“Don’t relax too quickly . . . ”

“It’s important that you don’t make this purchase any sooner than you feel comfortable doing so.”

“Don’t go into a deep sleep too soon . . . ”

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